Privacy Policy

Privacy Policy
Last Updated: 20/03/2024
Welcome to LeadEngine Digital (ABN 79 474 312 139), accessible at leadenginedigital.com.au. Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information in compliance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
1. Information We Collect
We may collect the following personal information when you interact with our website and services:

• Contact Information: Name, email address, phone number.

• Business Information: Company name, business details (if applicable).

• Marketing Data: User interactions with our website, including form submissions and ad engagements.

• Technical Data: IP address, browser type, pages visited, and referring website (via cookies and tracking pixels).

• Payment Information: If applicable, we collect payment details for service transactions securely via third-party payment processors.

2. How We Collect Your Information
We collect personal data in the following ways:

• When you submit forms on our website (e.g., contact forms, lead generation forms).

• When you communicate with us via email or phone.

• When you engage with our ads on platforms like Google and Meta.

• When you visit our website, cookies and analytics tools (Google Analytics, Meta Pixel) automatically track your activity.

3. How We Use Your Information
We use your data to:
- Provide and improve our services.
- Respond to inquiries and customer support requests.
- Deliver marketing campaigns and retargeting ads via Google Ads & Meta Ads.
- Improve website performance through analytics and user experience tracking.
- Comply with legal obligations and prevent fraudulent activity.
4. Cookies & Tracking Technologies
We use cookies and third-party tracking technologies, including Google Analytics & Meta Pixel, to collect anonymous website usage data. These help us improve ad targeting, analyse website performance, and enhance user experience.
You can manage or disable cookies in your browser settings.
5. Data Sharing & Third Parties
We do not sell or rent personal information. However, we may share data with:

• Advertising partners (Google & Meta) for targeted marketing.

• Service providers (e.g., website hosting, email platforms) to operate our business.

• Legal authorities when required by law.

6. Data Security
We implement strict security measures to protect your data from unauthorised access, including encryption, firewalls, and secure servers. However, no online system is 100% secure.
7. Your Rights & Data Deletion
Under the Australian Privacy Act, you have the right to:

• Access and request a copy of your personal data.

• Correct inaccurate or incomplete information.

• Request data deletion (subject to legal requirements).

To exercise these rights, email us at admin@leadenginedigital.com.
8. Contact & Complaints
For any privacy concerns, questions, or complaints, please contact us at:
- Email: admin@leadenginedigital.com
- Website: leadenginedigital.com.au
If you believe we have breached your privacy rights, you may also contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
9. Policy Updates
We may update this policy periodically. Changes will be posted on this page with the last updated date.